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C.H. Robinson bring digital transformation to small business shippers by launching new first in industry tech solutions 



C.H. Robinson bring digital transformation to small business shippers by launching new first in industry tech solutions. Image: Unsplash
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C.H. Robinson – one of the world’s largest logistics platforms – announced today a series of tech enhancements that delivers first-of-its-kind digital transformation to small business shippers when they need it most.

As small businesses face increased challenges, enhancements to self-shipping tool Freightquote by C.H. Robinson further automate and simplify the shipping experience for small business owners while providing instant shipping options and real-time visibility to track shipments across all modes.

Small business owners have already reported saving half the time and cost when booking their shipping through Freightquote by C.H. Robinson. From a single online portal, they have access to more shipping options than any other shipping provider has ever offered, for everything from a single package to a full truckload – and everything in between. These additional shipping options provide needed flexibility for B2B small businesses focused on e-commerce as they face increased pressure to fulfill growing online orders.

The self-service shipping tool automatically provides new enhancements like terminal pick-up and drop-off to reduce costs; an interactive map that helps avoid additional charges; and even an option to hire a “Tasker” through an innovative, first-of-its-kind partnership with TaskRabbit.

The pioneering integration with TaskRabbit utilizes “Taskers” – independent contractors that offer their services via the TaskRabbit platform – to assist small business customers in ensuring that shipments are ready for pick-up. This is TaskRabbit’s first integration with a shipping partner in the B2B market. By ensuring that their shipments are packaged correctly for transportation, small business owners avoid the risk of losing time and money from damaged goods or a rejected pick-up that was not properly prepared.

“We designed Freightquote by C.H. Robinson with easy-to-use technology, and are pleased that we are now unlocking even more automated opportunities to meet the shipping needs of our small business customers,” said Mac Pinkerton, President of C.H. Robinson’s North American Surface Transportation division. “We know that many small business owners today face unprecedented challenges. That is why we built these new digital enhancements using our unmatched scale, information advantage and technology built by supply chain experts to make it easier than ever to meet their unique shipping needs today and in the future.”

The TaskRabbit partnership allows shippers to hire a Tasker to correctly package or palletize shipments; and book a Tasker to move shipments to a convenient location for carrier pick-up and to help with moving and unpacking shipments.

“We saw a real opportunity to drive value for small businesses through our partnership with C.H. Robinson,” said Diana Rothschild, Director of Strategic Partnerships at TaskRabbit. “We’re thrilled that they are our first shipping partner and look forward to working together to maximize TaskRabbit’s capabilities for small businesses as we continue to grow our services in the B2B space.”

In addition to the partnership with TaskRabbit, C.H. Robinson has also added the following innovative new features to support small business customers.

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Freight Forwarding

Can Trucking as a Service (TaaS) help transform the industry?

TaaS is about supply chain operators gaining access to trucks on-demand, be it an autonomous truck or one that is driven by a human.




Trucking as a Service is a big opportunity for the industry. Image: Pixabay
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Technology is transforming the logistics companies we’re so used to working with.

Autonomous trucking, artificial intelligence (AI), and the internet of things (IoT) are really making a big dent in the way the industry works, but they’re also fuelling other changes in the industry, all aligned with the ultimate goal of moving to a Trucking-as-a-Service (TaaS) or Transportation-as-a-Service (TaaS) model.

In its simplest form, TaaS is about supply chain operators gaining access to trucks on-demand, be it an autonomous truck or one that is driven by a human.

In either case, however, the truck will need significant telematics and support to ensure tracking, mapping, management, and optimization of routes.

In fact, according to Frost & Sullivan, the surge in service and solution based revenue streams following the rise in digital transformation, autonomous trucking, urban trucking, platformization, and dealership evolution is expected to propel the US$11.2 billion TaaS market toward US$79.42 billion in 2025.

Further, according to the team, digital freight brokerage is expected to be the biggest market segment with revenue potential of US$54.2 billion, while the telematics devices segment is anticipated to grow from 25.7 million units in 2018 to more than 73.1 million in 2025.

What’s most interesting to note, however, is that the rise of TaaS will make life much easier for small businesses looking for new, innovative, and cost-effective ways to transport their goods, within the city and outside the country.

With the e-commerce boom in the APAC coming quickly, TaaS will be a game changer for small and mid-sized businesses looking to reduce costs and provide more timely and better delivery experiences to customers.

What really can TaaS do for the world?

Truth be told, truck original equipment manufacturers (OEMs) such as the Traton Group (formerly Volkswagen Truck & BUs), Daimler Trucks, and Volvo Trucks are driving the industry’s move to TaaS as a result of their investments in connected, autonomous, digital, and smart services,

Volvo, for example, has introduced Volvo Connect, a new customer portal that offers a single interface for digital services and functions, Volvo Trucks makes it even easier for customers to access the full benefits of digitalization and connectivity.

“Volvo Connect will also contain a marketplace where additional services can be subscribed to and activated. Users can adapt the interface so that the information and services most important to them are quickly and easily accessible,” explained Volvo Connect Product Manager Carina Holm.

Traton and Daimler are making similar efforts and also trialing subscription services in certain localities and regions.

In the future, Frost & Sullivan believes Truck OEMs will generate new sources of income as a result of the digital services they offer.

“OEMs will be looking to deliver new services, such as automated freight aggregation, as a value-addition to their fleet customers,” said Frost & Sullivan Mobility Analyst Silpa Paul.

Here are five new revenue opportunities that TaaS will create for OEMs (and dealers):

# 1 | Collaborate with startups

Investing in start-ups involved in digital technologies. This will help OEMs cope with a highly integrated ecosystem of real-time diagnostics, online booking of services and repairs, remote repairs, assisted repairs, remote diagnostics, and prognostics.

# 2 | Build a better omnichannel CX

Leveraging omnichannel customer touchpoints to develop a seamless, personalized customer experience across digital and brick-and-mortar channels.

# 3 | Score bigger deals online

Developing a robust CRM program that can convert digital sales leads, build customer loyalty, and sell after-sales services and maintenance.

# 4 | Collect customer data post-sale

Differentiating through a connected after-sales offering. This will enable OEMs and dealerships to gain additional insights into customer behavior.

# 5 | Offer new technologies as upgrades

Servitizing new technologies such as advanced driver assistance systems (ADAS), safety, health, wellness and wellbeing (HWW), and driver training.

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Freight Forwarding

CEVA Logistics to roll out CargoWise solution across its global network



CEVA Logistics to roll out CargoWise solution across its global network. Image: Pixabay
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CEVA Logistics, part of the CMA CGM Group, a world leader in transport and logistics, has commenced the rollout of CargoWise, the integrated logistics execution platform.

With this strategic investment, CEVA Logistics will simplify and standardize all 4PL operational processes across its global network. CargoWise will be implemented over the course of the next five years, as part of a planned process, replacing multiple legacy systems and delivering greater efficiency within the business.

Improving operational efficiency

The switch to CargoWise will enable CEVA Logistics teams around the globe to have real-time visibility of freight forwarding and customs actions on a single platform.

As a purpose-built solution, CargoWise gives employees access to the same information in a single database across all functions, offices, countries and languages, furthering the CEVA Logistics digital transformation.

By the end of 2022, 50% of all CEVA Logistics locations will be fully operational on the CargoWise platform, with the whole project completed and deployed by 2025.

A company-wide digitalization

The move to CargoWise is a key part of CEVA Logistics’ IMPACT 2020 plan, which aims to both grow the business and improve operational efficiency. Other recent investments as part of that plan include the purchase of a majority stake in AMI Manica in Africa and the launch of the MyCEVA platform for customers.

Says CEVA Logistics’ CEO, Mathieu Friedberg, “By implementing CargoWise, CEVA Logistics will further improve productivity and efficiency as we strive to lead the way in multi-modal forwarding and contract logistics operations.

“Thanks to its experience across the transport and logistics sector, CargoWise is the right choice to provide this new digital platform. CEVA Logistics recently invested to improve the customer journey and this implementation allows us to develop a high-level employee journey as well.”

WiseTech Global Founder and CEO, Richard White, said, “We are extremely pleased to welcome CEVA Logistics to our global rollout family. This is a fantastic decision for their business and its thousands of logistics specialists.

“The world of logistics has experienced significant upheaval over the past six months with the digitization and automation of processes critical for future success. CargoWise will empower and enable CEVA Logistics to significantly improve efficiencies across its logistics and supply chain operations and continue to build its presence and strength globally.”

Licensed across 160 countries, WiseTech’s flagship logistics platform, CargoWise, enables logistics service providers to execute highly complex transactions in areas such as freight forwarding, customs clearance, warehousing, shipping, tracking, land transport, e-commerce, and cross-border compliance, allowing them to manage their operations on one database across multiple users, functions, countries, languages, and currencies.

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Freight Forwarding

Rhenus Group invests in Turkish route



Rhenus Group invests in Turkish route. Image: Rhenus Group
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Leading international freight forwarder, Rhenus, has created a direct UK-Turkey transportation route, that ensures goods remain in one network door to door.

The route, which bypasses the existing stopover in Germany, harnesses the expertise of Rhenus Intermodal Systems in Turkey. It means Rhenus can assure clients that goods remain in one network, with unified quality standards and service transparency from collection through to delivery.

Customers in the UK can now take advantage of multiple weekly departures to Istanbul, Ankara, Bursa and Izmir – key strategic routes for shipments from the automotive, chemical, machinery, steel, textiles and consumables industries.

Headquartered in Istanbul, Rhenus Intermodal Systems has offices in Ankara, Bursa, G.Antep, Izmir and Mersin, alongside a network of customer warehouses in Muratbey, Erenkoy Kocaeli and Izmir. This allows UK customers to take advantage of local contacts within these locations.

Gary Dodsworth, Director at Rhenus UK, commented: ″Turkey is an important trading partner within the European market and plays a vital part in our continued global growth. The breadth of the Rhenus network means we have a really strong team in Turkey that, in turn, delivers significant benefits for our UK customers. We are able to offer a one-stop-shop for their forwarding requirements – providing consistency and high service levels that are more critical than ever during such unprecedented times.”

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