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Google maps and route optimization software: why they’re different



Google maps and route optimization software: why they’re different. Image: Unsplash
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The difference between planning routes on Google Maps and route optimization software is enormous. In order to understand the two route planners, we must define their route planning purposes:

What is a Route Optimization Software?

A route optimization software is powered by algorithms to efficiently and logically organize the order of stops for multiple drivers, accommodating the various constraints that your business has. 

What is Google Maps?

Google Maps is simply a quick way of getting the fastest route and accurate directions from point A to point B. It doesn’t take multiple stops, waypoints, or constraints into consideration, and won’t help you optimize your operations. In this way, Google Maps routes don’t give you a truly optimal route, just the fastest route.

Google Maps works if you simply need to go from point A to point B, but it isn’t suited to even the smallest of mobile workforces with a handful of orders to complete. Multiple stops on a route combined with factors that need to be accounted for (specific to the business, operations, needs of customers) cannot be handled by Google Maps – it simply wasn’t built for businesses.

When to Consider Using Route Optimization Software 

Regardless of the actual service that you provide, a business with a mobile workforce needs to do planning according to a whole range of constraints and task types. A route optimization software has the features to build routes according to your constraints – and this is something that Google Maps isn’t capable of.

These are just a few of the capabilities of route optimization software:

Planning According to Time Windows and Date Ranges

It’s likely that your customers have specific times, days, and dates for when they’d like your service to be performed – whether it’s a delivery, an inspection, or a repair. Route optimization software easily factors these in when optimizing for the best routes. 

Planning According to Driver and Vehicle Constraints

Your mobile workforce is made up of actual people, driving vehicles of all different sizes. Route optimization software gives you schedules that work in the real world: you can schedule in lunch breaks for your staff, and assign orders based on the specific skills needed for each order. Also, you can manage the load of each vehicle according to its capacity and route optimization software will schedule in returns to depot when each vehicle is empty.

Scheduling Based on Order Priority, and Various Task Types and Durations

Route optimization software gives you the ability to plan your orders according to their high, medium or low priority level. This software solution can also recognize connected pickup and delivery orders – where items or people need to be collected at one location and taken to another location. 

Creating Multi-Day and Multi-Week Schedules

You might have the flexibility of completing some orders over the course of a few days or weeks. Or, there might be orders that need to be completed within a certain timeframe. Route optimization software can give you optimized multi-day and multi-week schedules that factor in these timing constraints.

4 Benefits of Using a Route Optimization Software

When you use a route optimization software rather than Google Maps to organize your mobile workforce, you’re getting more than just routes and directions. Instead, you’re getting optimized schedules that account for your customers’ needs and make the most of your resources. These are some of the benefits to look forward to when your business starts using route optimization software to optimize routes for its logistical operations:

Reduced Planning Efforts


Automated planning with route optimization software can be up to seven times faster than manual planning. That’s a lot of your time saved – letting you focus on other important tasks related to growing your business.

Logical Routes and Schedules Cut Mileage


Optimized routes (that still account for all of your constraints) will ensure that mileage is as low as possible, cutting your fuel and vehicle costs by up to 30%.

Improved Productivity to Serve More Customers


Thanks to the supremely efficient routes created by route optimization software, you’ll fit more orders into the day – probably more than you ever thought possible. This route planning tool allows you to increase capacity with the same number of employees, especially during multi-stop routes. Or, control overtime hours, and reduce the need for independent contractors. Additionally, route optimization makes it easy to add delivery to your existing business and move online.

Faster Responses Can Provide Better Customer Service


Exceptional customer service gives you an edge over your competitors, and route optimization software helps you here too. Performing services and orders on time, according to customers’ appointment preferences increases their overall satisfaction. They’ll be more likely to remain loyal to your business and recommend you to others.

Google Maps Route Optimization FAQs

If you’re still wondering about using Google Maps or route optimization software, take a look at the below FAQs.

  1. Is Google Maps a route optimization software?

Google maps is not a commercial route optimization software, for consumer use, it may be far more useful than if used by a business. 

  1. Can Google Maps optimize my route?

If each driver only had one or two main deliveries per day, Google Maps might be a decent tool to help each driver optimize their routes.

But because you have to enter every stop in a logical order manually, once you get to 3 stops and beyond, Google Maps isn’t a great tool.

  1. Does my business need route optimization software?

Whether your business drives and delivers locally, regionally or nationwide, route optimization software can help you deter unnecessary costs and get to customers faster. 

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Logistics & Supply Chain

Sennder buys Uber’s European freight business



Sennder buys Uber’s European freight business. Image: Sennder Founders
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sennder, Europe’s leading digital freight forwarder, announced today that it has acquired Uber’s European freight business in an all-stock transaction. The two companies have joined forces to further revolutionize the digital freight industry across Europe, the US and Canada. Uber will acquire a minority stake in sennder as part of this deal, and its European freight business will continue operating under the sennder brand.

This acquisition marks sennder’s further consolidation of the trucking market and extends the group’s local presence to include Amsterdam. It is sennder’s second transaction this year, having merged with French counterpart Everoad in June, and following a recently established Joint Venture with Poste Italiane, Italy’s largest logistics operator. Uber Freight’s European General Manager, Tom Christenson, will join sennder as Chief Operating Officer and Daniel Warner, currently Head of Shipper Operations, will join as Senior Vice President Commercial. The Amsterdam based Uber Freight team will join sennder once the transaction has closed, and sennder will establish a new office in Amsterdam.

Strategic partnership

As part of this deal, sennder and Uber entered into a strategic collaboration agreement to provide enterprise shippers with a market-leading level of service, efficiency and advanced technologies for freight logistics services across the US, Canada and Europe. The agreement includes a shipper referral program in which sennder will refer shippers seeking freight brokerage or similar services in North America to Uber Freight, and vice versa.

The deal strengthens sennder’s position as the largest digital freight forwarder in Europe and enhances its service capabilities across its key markets. Uber will continue to grow and invest in its Uber Freight business across the US and Canada, while Uber Freight will collaborate with sennder as leading digital logistics providers in North America and Europe. Through this agreement, Uber Freight will offer its customers substantially extended reach in Europe.

Acceleration of growth

Since its foundation in 2015, Berlin-based sennder has raised over €120m from leading investors including Accel, Lakestar, HV Ventures, Project A and Scania and demonstrated its ability to grow quickly and effectively. Following the closing of the transaction, sennder will have offices in 7 countries, with a team of over 500 people moving 50,000 loads across Europe a month.

Focused on modernizing the European freight market, an industry now valued at nearly €400bn, the company is very optimistic about its growth outlook for the foreseeable future. Through its proprietary technology sennder connects large enterprise companies with small trucking firms. This digital solution reduces inefficiencies in the shipping process: lowering costs for shippers, increasing revenues for carriers and reducing industry emissions.

David Nothacker, CEO and Co-Founder of sennder, said: “We are immensely proud to have created the leading digital road freight forwarder in Europe, moving more than 50,000 loads every month across 31 countries. This acquisition strengthens our position as Europe’s number one digital logistics provider. We also look forward to working with Uber Freight to bring further value to both companies’ customers.”

Lior Ron, Head of Uber Freight, said: “We are proud of the incredible growth and success our Uber Freight team in Europe was able to achieve. This collaboration with sennder allows us to further extend our reach in Europe while doubling down on our Uber Freight business in North America, and to jointly push the digital freight industry forward.”

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Freight Forwarding

Can Trucking as a Service (TaaS) help transform the industry?

TaaS is about supply chain operators gaining access to trucks on-demand, be it an autonomous truck or one that is driven by a human.




Trucking as a Service is a big opportunity for the industry. Image: Pixabay
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Technology is transforming the logistics companies we’re so used to working with.

Autonomous trucking, artificial intelligence (AI), and the internet of things (IoT) are really making a big dent in the way the industry works, but they’re also fuelling other changes in the industry, all aligned with the ultimate goal of moving to a Trucking-as-a-Service (TaaS) or Transportation-as-a-Service (TaaS) model.

In its simplest form, TaaS is about supply chain operators gaining access to trucks on-demand, be it an autonomous truck or one that is driven by a human.

In either case, however, the truck will need significant telematics and support to ensure tracking, mapping, management, and optimization of routes.

In fact, according to Frost & Sullivan, the surge in service and solution based revenue streams following the rise in digital transformation, autonomous trucking, urban trucking, platformization, and dealership evolution is expected to propel the US$11.2 billion TaaS market toward US$79.42 billion in 2025.

Further, according to the team, digital freight brokerage is expected to be the biggest market segment with revenue potential of US$54.2 billion, while the telematics devices segment is anticipated to grow from 25.7 million units in 2018 to more than 73.1 million in 2025.

What’s most interesting to note, however, is that the rise of TaaS will make life much easier for small businesses looking for new, innovative, and cost-effective ways to transport their goods, within the city and outside the country.

With the e-commerce boom in the APAC coming quickly, TaaS will be a game changer for small and mid-sized businesses looking to reduce costs and provide more timely and better delivery experiences to customers.

What really can TaaS do for the world?

Truth be told, truck original equipment manufacturers (OEMs) such as the Traton Group (formerly Volkswagen Truck & BUs), Daimler Trucks, and Volvo Trucks are driving the industry’s move to TaaS as a result of their investments in connected, autonomous, digital, and smart services,

Volvo, for example, has introduced Volvo Connect, a new customer portal that offers a single interface for digital services and functions, Volvo Trucks makes it even easier for customers to access the full benefits of digitalization and connectivity.

“Volvo Connect will also contain a marketplace where additional services can be subscribed to and activated. Users can adapt the interface so that the information and services most important to them are quickly and easily accessible,” explained Volvo Connect Product Manager Carina Holm.

Traton and Daimler are making similar efforts and also trialing subscription services in certain localities and regions.

In the future, Frost & Sullivan believes Truck OEMs will generate new sources of income as a result of the digital services they offer.

“OEMs will be looking to deliver new services, such as automated freight aggregation, as a value-addition to their fleet customers,” said Frost & Sullivan Mobility Analyst Silpa Paul.

Here are five new revenue opportunities that TaaS will create for OEMs (and dealers):

# 1 | Collaborate with startups

Investing in start-ups involved in digital technologies. This will help OEMs cope with a highly integrated ecosystem of real-time diagnostics, online booking of services and repairs, remote repairs, assisted repairs, remote diagnostics, and prognostics.

# 2 | Build a better omnichannel CX

Leveraging omnichannel customer touchpoints to develop a seamless, personalized customer experience across digital and brick-and-mortar channels.

# 3 | Score bigger deals online

Developing a robust CRM program that can convert digital sales leads, build customer loyalty, and sell after-sales services and maintenance.

# 4 | Collect customer data post-sale

Differentiating through a connected after-sales offering. This will enable OEMs and dealerships to gain additional insights into customer behavior.

# 5 | Offer new technologies as upgrades

Servitizing new technologies such as advanced driver assistance systems (ADAS), safety, health, wellness and wellbeing (HWW), and driver training.

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Amazon’s new steps towards zero carbon emissions by adding 1,800 electric vehicles to its fleet in Europe

Amazon is including 1,800 electric powered transport vehicles from Mercedes-Benz as a part of our journey to set up the most sustainable transportation fleet in the world.




Amazon’s new steps towards zero carbon emissions by adding 1,800 electric vehicles to its fleet in Europe. Image: Amazon
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Amazon announced extra 1,800 electric powered automobiles from Mercedes-Benz Vans to its transport fleet in Europe this year. Amazon and Mercedes-Benz have committed to reduce emissions from the transportation sector. 

Mercedes-Benz additionally introduced that it has joined The Climate Pledge, which calls on signatories to be zero carbon across their businesses by 2040 – a decade in advance of the Paris Agreement aim of 2050.

“We welcome the ambitious management of Mercedes-Benz by signing up to The Climate Pledge and committing to ambitious action to deal with climate change. We need continued innovation and partnership from auto manufacturers like Mercedes-Benz to decarbonize the transportation industry and address the weather crisis,” stated Jeff Bezos, Amazon founder and CEO. Amazon is including 1,800 electric powered transport vehicles from Mercedes-Benz as a part of our journey to set up the most sustainable transportation fleet in the world, and we accelerate to get those trucks on the street this year

“At Mercedes-Benz, we have  set ourselves the progressive target to make the transformation of mobility a victory.. By joining ‘The Climate Pledge’ we are building on our intention to constantly pursue free mobility and sustainable automobile production,” stated Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG. “We stand with Amazon, Global Optimism and the other signatories of The Climate Pledge, in a commitment to being net zero carbon by  2040 – ten years beforehand of The Paris Agreement. I am thrilled that we are able to gain even greater momentum on our sustainability offensive with this step.”

As a part of Mercedes-Benz’s commitment as the brand signatory of The Climate Pledge, the company is doubling down on its commitment to “Ambition2039,” a road-map to CO2-impartial mobility. The company is comparing methods to put off carbon from its whole cost chain, from improvement to the provider network, from its own manufacturing to the electrification of merchandise and beyond, in addition to making sure renewable energies for the use segment of electrical vehicles. With its intention to have a CO2-neutral fleet of the new vehicles in much less than 20 years, Mercedes-Benz is making a crucial contribution to slowing weather change. 

The company is already making accurate development in this direction: By the give up of this year, the automobile portfolio will contain 5 completely electric powered fashions and greater than 20 plug-in hybrids. Signatories to The Climate Pledge additionally have the possibility to proportion get admission to technology, exceptional practices and improvements in delivery chain enhancements. They also are capable of co-invest on new technology and rising solutions. 

Amazon’s Delivery Service Partners could get entry to the brand new fleet of zero-emission vehicles to make deliveries to clients in Europe this year, supporting to save thousands  of metric tons of carbon. The order is a milestone for Mercedes-Benz Vans, marking the largest order of electric vehicles for the manufacturer to date, and makes Amazon its biggest sustainable transportation associate worldwide.

More than 1200 EVs the order could be made from the latest electric powered industrial van to be had at Mercedes-Benz – the eSprinter, a larger model than the manufacturer’s first zero-emission vehicle, the eVito.  The eSprinter consists of contemporary protection capabilities including, electric parking brake, active brake assist, reverse camera, blind spot assist, and more. 

The final 600 vehicles could be made from the  manufacturer’s midsize electric powered van, the eVito, to give Delivery Service Partners operating in terrain that require a smaller-layout vehicle entry to a zero-emissions shipping option. “We are intensifying our long-standing partnership with Amazon and operating collectively at the battery-electric powered future of transportation,”said Marcus Breitschwerdt, Head of Mercedes-Benz Vans 

With the eVito and the eSprinter, we’ve got electric powered vehicles in our portfolio that are perfectly suited for the necessities of the courier-, express- and parcel-provider industry for goods delivered on the  last mile’ delivery range. They display that emission-free driving, convincing performance, and low operational costs will combine perfectly.

“Amazon’s investment is a robust and visible signal of its dedication and alignment to EU priorities,” said Fabio Massimo Castaldo, Vice President of the European Parliament. “Amazon maintains to make contributions to the fulfillment of the EU Green Deal goals, foster technological innovation and generate resilient and sustainable jobs in Europe. 

Amazon is devoted to powering its developing electric powered fleet with clean energy.  As a part of The Climate Pledge, Amazon is making an investment in renewable power as an essential step closer to addressing our carbon footprint globally and has devoted to run on 100% renewable power with the aid of using 2025. Globally, Amazon has 91 renewable energy projects  which have the potential to generate over 2,900 MW and supply extra 7.5 million MWh of power annually. These projects consist of 31 utility-scale wind and solar renewable power projects and 60 solar rooftops on fulfilment facilities and sort facilities across the globe.

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